Startup Life in the Death Business

From the first day I met David Odusanya and Keith Crawford in a bustling coffeeshop, I knew working for a cremation startup was different. These guys were not the stodgy stereotype you might imagine with cold clammy hands and ill-fitting suits. They were young, athletic and bright-eyed, and of course they had cool sneakers (as one might expect from former Nike design executives).

“Could I start Monday?” they wanted to know. Everything was moving so much faster than my last corporate job where I interviewed three or four times over more than a month before being hired.

One thing this startup didn’t have was an ever-changing mission like some of the places I’d worked before. Solace has from the very beginning had a laser-focus on serving families and we have the Google 5-star ratings to prove it.

At Solace, a lot of us have been through traditional death and funeral home experience and we think there’s a better way …

  • A way that’s sensitive but not without humor, creativity and fresh ideas.
  • A way that is digitally enabled and human-powered.
  • A way that offers the simplicity and transparency of one price.

As a former journalist, I’m always curious about new ideas and interesting people. At Solace, there is no shortage of either. I found out you could have your ashes turned into diamonds or rocks or shot into space or into fireworks. Our compassionate staff comes from a wide variety of industries from child and health care to coffee and beer. In the end, I’ve come to realize that this startup is onto something, that it is really a business about living. It is a business where every family and every day is different.

Solace is growing. Are you interested in joining our team? We are looking for a part-time outreach consultant in the Seattle area. We’d love to have you join the highest-rated, most creative, cremation company on the West Coast. If interested, please send your resume to

Photo by Grace Young

Solace Cremation offers online arrangements for direct cremation services with one flat price and 24/7 customer service. Solace proudly serves the Los Angeles, San Diego, Portland and Seattle metro areas. Learn more.

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