Help Us Reinvent the Funeral Business

We’ve shared our unique origin story with you many times. Two good friends, formerly design executives at Nike, came together with a new idea. Inspired by design thinking and the our not-so-great experiences after the death of Keith’s father and David’s...

Working Toward Equality in Life & Death

After my mum died, my seven siblings and I went to the local pub to celebrate mum. We were telling stories about her and sharing our collective grief over a pint or two when a drunk skinhead started to make fun, as they enjoyed a meal, of my brother and his wife....

What We Learned At End Well 19

Just about eight short months after we launched our start-up, we headed south to San Francisco to one of the largest end-of-life symposiums in the country, End Well 19. We knew we would learn a lot about this rapidly-changing field, but we were blown away by the...