Help Us Reinvent the Funeral Business

We’ve shared our unique origin story with you many times. Two good friends, formerly design executives at Nike, came together with a new idea. Inspired by design thinking and the our not-so-great experiences after the death of Keith’s father and David’s...

Lessons from The Big Lebowski

We can’t get enough of a beloved scene in the cult classic movie, The Big Lebowski. You know the one. John Goodman as Walter, and his friend (Jeff Bridges) “The Dude,” scatter the ashes of his bowling teammate, Donny, returning his “mortal remains to the bosom of the...

What You Need to Know About Death Certificates

The death certificate is perhaps the most important legal document in existence. It is an official legal record of a person’s death and is used by families as they deal with banks, insurance companies, government agencies and other financial institutions to close...

Surfers ‘Paddle Out’ in Ritual of Mourning, Support

In Southern California and around the globe, there’s been a growing movement by surfers to honor George Floyd and others killed by racism and fear. Activists have been holding “Paddle Outs,” a traditional Hawaiian memorial ceremony, to show unity with the Black Lives...

Fireworks Offer Unique Send Off for Cremation Ashes

For those whose loved one’s favorite holiday was the Fourth of July, was a veteran or just wanted to “go out with a bang,” cremation fireworks may be something to explore. In perhaps its most famous use, “gonzo journalist” Hunter S. Thompson’s ashes were blown into...

Working Toward Equality in Life & Death

After my mum died, my seven siblings and I went to the local pub to celebrate mum. We were telling stories about her and sharing our collective grief over a pint or two when a drunk skinhead started to make fun, as they enjoyed a meal, of my brother and his wife....